Formic
Booths, sales sheets, and a billboard in Times Square.
- Industry
- Robotics & manufacturing
- Year
- 2025–2026
- Scope
- Event & booth graphics, Sales collateral, Advertising, Social content, Brand guideline updates
Overview
Formic rents industrial robots to American manufacturers, so a factory can automate without buying the equipment. Since 2025 we’ve designed their event, print, and social work, taking direction from their creative director.
Events
Formic gives out yearly awards to the factories in its Formic Automation Community. We designed the 2025 banners, one per award, each with the winner’s name and company on it.
Sales
The sales sheets lead with what a buyer asks first. The floor-cleaning sheet opens with “$0 CapEx Required” and the share of workplace injuries caused by slips, trips, and falls.
Social and ads
Posts and ads stick to Formic’s orange, black, and heavy uppercase type, whether it’s a factory-tour invite or the billboard in Times Square. We also update older pieces when the guidelines or products change, and make variants for A/B tests.
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